Little Toes® Brand Story
How it all Began
A scientist. A clinical psychologist. A mother. A trailblazer who saw what the market was missing.
A Scientist Who Studied
What People Truly Need.
Before Little Toes was a brand, it was a conviction.
Dr. Sharon Fried Buchalter, Ph.D., psychologist, author, and mother, spent years as a consumer researcher studying what parents genuinely want and what the market was failing to address. The message was consistent: parents wanted products that were truly natural, genuinely safe for their babies, and responsible toward the earth those babies would inherit.
“I was a scientist who studied what people want. And what they wanted was something the market simply wasn’t giving them, purity they could trust and a product that honored the earth.”
Then She Heard It
Behind Closed Doors —
Alongside her research, Dr. Sharon built a clinical practice as a Licensed Psychologist, Marriage and Family Therapist, and parent coach. Working with thousands of families, she heard the same anxiety everywhere: parents were worried about their babies’ wellbeing and had inadequate products to rely on.
As a mother herself, she lived the sleepless nights when her own children suffered from diaper rash, the heartache of not being able to protect them from something as preventable as a chemical ingredient in a diaper worn thousands of times a year
“My children were the original reason. Every parent I listened to in my practice kept the fire burning. And my scientific training made sure I could actually solve it.”
Years of Research.
One Uncompromising Standard.
In 2013, Dr. Sharon founded Products on the Go® LLC with one mandate: no product would reach a parent’s hands until it was genuinely the best available. What emerged in 2018 was Little Toes®, combining a patented bamboo diaper system, patented swim diapers, and a patented wipe formula, all under one portfolio of international certifications.
“There were faster paths. There were cheaper paths. I chose neither. Your baby, and the earth they’ll grow up in, deserves nothing less than the best we are capable of.”
13+
Certifications
9
Global Patents
0
Harmful Ingredients
1B+
Diapers of Research
A Story of Resilience & Fortitude
🧪
Scientist. Clinician. Mother. Trailblazer.
Dr. Sharon’s path was never linear. It was built on decades of listening, studying, and refusing to settle. Three guiding principles shaped everything:
🌱
Early Days, Big Purpose
The research said parents wanted better. The science said it was possible. Dr. Sharon decided to build it herself.
🚀
Keep Going. Keep Improving.
Every formula was tested and retested. Every certification earned. Every manufacturing partner held to the same uncompromising standard she set for herself.
⭐
Never, Ever, Stop Improving.
Little Toes is not a finished product. It is a living commitment to every parent who has ever wanted more for their baby
The Grove's Five Roots
Every product, every decision, every test begins here.
🌎
Earth
Unapologetically natural. From bamboo fibers to plant-based preservation, every ingredient is chosen for what it does and what it doesn’t do
🌿
Bamboo, Not Marketing.
Every claim is substantiated. Every certification earned. Little Toes does not follow trends. It sets the standard.
🌳
The Grove Your Child Will Grow In.
Sustainable practices are not an add-on. They are built into every product decision, because the world your baby inherits matters as much as the diaper they wear today.
👶
Precious Lives and Little Toes.
Dr. Sharon’s clinical background means Little Toes is designed with the whole child in mind: gentle on skin, safe for development, trusted by doctors.
🤝
Community and Giving Back.
Every purchase supports families in need through donations to national diaper banks. Because every baby deserves a clean start, regardless of circumstances.
Dr. Sharon
Fried Buchalter
Ph.D. Clinical & Industrial Psychology · Columbia
University
MBA · Bernard Baruch College · NYU MSW
Founder, Little Toes Diaper Co.
a/k/a The Diaper Whisperer
She Is the Brand.
The Brand Is Her.
Dr. Sharon Fried Buchalter is not a figurehead. She is the reason Little Toes exists, the standard it is held to, and the voice behind every product decision.
A published author, licensed psychologist, and nationally recognized parenting expert, Dr. Sharon has spent her career understanding what families need and fighting to give it to them. Little Toes is her life’s work made tangible.
Dr. Sharon
Founder · Little Toes Diaper Co. · a/k/a The Diaper Whisperer
“Every tiny toe deserves a clean start. That is not a tagline. It is a promise I made to my own children, and one I make to yours.”
Ready to Give Your Baby the Best?
Little Toes® · Natural · Safe · Sustainable
Inspired by the forest. Made for the little ones.Founded by Dr. Sharon Fried Buchalter, clinical psychologist, scientist, and mother of two.
COLLECTIONS
Bamboo Diapers
Swim Diapers
Baby Wipes
On The Go Collections
OUR WORLD
Brand Story
Products on the Go LLC
The Little Toes Promise
Sustainability
Certifications
Philanthropy