About Us
Parenting Is Hard Enough—Choosing Safe, Natural Diapering Products Shouldn’t Be
As a clinical psychologist I have counseled many parents while listening to their hopes and fears as well as their frustrations. I heard so many stories about arguments that occurred over simple things as buying the wrong diaper, forgetting something in the diaper bag or forgetting the diaper bag all together. Does this sound familiar? As a mom of two I have also experienced these same emotions and situations.
As a mom of two, I’ve been there myself.
Becoming a parent is one of life’s greatest joys—but it’s also filled with uncertainty and stress. Suddenly, you and your partner are responsible for every aspect of a tiny, delicate human being. One of the biggest—and ongoing—needs? Diapering.
Most parents are shocked to learn that a single baby uses around 2,500 diapers in their first year alone, and over the course of their lifetime, that number climbs to an average of 8,700 diapers. Each diaper change also requires 2 to 4 baby wipes, adding up to tens of thousands of wipes before your child is potty trained. And yet, many of the mainstream diapering products on the market still contain harmful chemicals, plastics, and synthetic ingredients that can irritate your baby’s sensitive skin—or worse.
As both a parenting expert and an experienced product developer—having earned my MBA and worked in consumer packaged goods (CPG) for leading global brands—I noticed a serious gap in the marketplace. There simply weren’t enough safe, plant-based, eco-conscious diapering options for modern parents who care about both their baby’s health and the planet’s future.
Bamboo Diapers
Swim Diapers
Baby Wipes
That’s why I founded Little Toes.
At Little Toes, we provide a complete, natural, non-toxic diapering solution made from 100% plant-based, biodegradable materials—so you never have to choose between your baby’s comfort and your values. Our bamboo fiber diapers feature a silky-soft top and back sheet, paired with a super absorbent core that locks in moisture in under 9 seconds, keeping your baby dry, comfortable, and happy. Bamboo naturally contains antimicrobial, antibacterial, and deodorizing properties, and unlike cotton, it doesn’t require pesticides or harsh chemicals to grow—making it the perfect material for your baby’s sensitive skin.
But we didn’t stop at diapers.
Little Toes also offers natural, food-grade, chemical-free baby wipes and non chemical disposable swim diapers—because a truly safe diapering system should cover every stage and situation. And unlike other brands, we make parenting simpler by offering our products in convenient 2- and 3-pack On-The-Go diapering kits, which tuck easily into your purse, stroller, or glove compartment. Whether you’re running errands, traveling, or out for the day, you’ll always be prepared—no bulky diaper bag required.
Our commitment goes beyond convenience. Every product is designed with your baby’s health, comfort, and the planet in mind. Little Toes bamboo diapers biodegrade in just 180 days in a landfill—compared to up to 500 years for conventional diapers. That means you’re not only protecting your child from harmful chemicals and potential skin conditions like diaper rash or eczema, but also helping to reduce your family’s environmental footprint.
As the founder and CEO of Little Toes, I created this brand to make parenting a little less stressful—and a lot more joyful. I bring together my clinical expertise, deep understanding of what parents really need, and my background in designing products for top CPG companies to give your baby the best natural diapering system on the market today.
My mission is simple:
To support your parenting journey with healthy, safe, sustainable products that help raise happy babies—while protecting the Earth for their future.
Because when your baby is dry, comfortable, and safe—you can breathe easier, smile more, and enjoy what really matters.
On behalf of my team, we look forward to you and your family joining the Little Toes family.
Dr. Sharon
Dr. Sharon Fried Buchalter
Dr. Sharon Fried Buchalter is a distinguished Clinical Psychologist, life coach, public speaker, hypnotherapist, and author. Dr. Sharon has worked as a Marriage and Family Therapist, Clinical Social Worker, corporate trainer, development manager and career counselor. She has also been a successful advice columnist for national and local publications. In these diverse capacities, she has worked with people from all walks of life, ranging from inner city teenage parents to CEO’s of major corporations, and has helped them increase happiness and success in both their personal and professional lives.
Dr. Sharon has an MBA in Business Administration and Policy, from Bernard Baruch College, a master’s degree in social work from NYU, and a Masters and Doctorate in Counseling Psychology from Columbia University in New York City. She has received the highest accreditation as a board-certified diplomate-fellow in advanced child and adolescent psychology, marital and family relations, psychoeducational assessment, hypnotherapy, and clinical psychology. As a Licensed Clinical Psychologist in practice since 1996, Dr. Sharon specializes in counseling children, adolescents, and adults, using a solution-based approach.
Throughout her career, Dr. Sharon’s mission has been to educate, enlighten and empower people of all ages. She has developed revolutionary tools to help couples, parents, and families achieve happiness and success. She has implemented a wide range of workshops ranging from family leadership, new parent survival skills, life skills training for teens and college students, to management training profiles, stress management, mindfulness, and solutions for a healthy centered life. Her first book Children Are People Too, provides eight essential steps designed to strengthen families and empower parents to be their own child's life coach and mentor. Her second book New Parents Are People Too, provides relationship advice for couples entering parenthood for the first time.
While working with her clients, Dr. Sharon saw how stressful life could be for busy families especially new parents. Also being a mom of two she knew firsthand all the daily tasks and activities that need to be performed and completed. She looked at those tasks and ask how everyday products can, not only help complete the task but make it an enjoyable experience therefore adding happiness to everyday life. She wanted to develop trusted products that are eco-friendly, natural, healthy, and safe providing peace of mind and convenience for parents, outdoors enthusiasts and weekend travelers, while creating a one stop shopping experience. In 2013 Dr. Sharon launched her company Products On The Go LLC .After many years dedicated to product development and research, in 2018 she debuted the Little Toes brand of natural diapering products.
Dr. Sharon’s diverse professional experience in both business and psychology has given her a unique perspective on what tools a parent needs to raise a happy baby and to that extension be a happy parent and family!
How We Give Back
When you buy, you give back too!
Dr. Sharon is an active philanthropist, whose personal value of giving back and promoting social responsibility is part of our mission to bring happiness to people’s lives. When you buy a product from Products On The Go’s brands, Little Toes, or Sunshine On The Go, a portion of your purchase is used to donate products. We give back to local communities throughout the US. By donating to hospitals, pediatrician offices, clinics, shelters, diaper banks, and other organizations within the communities, as well as disaster relief programs.Dr. Sharon also founded a 501 © (3) non-profit dedicated to helping children and families in crisis. Rescue Mission Unlimited provides a variety of services that include medical help for critically/terminally ill children, rehabilitation services, and housing to victims of domestic abuse, helping children and families with special needs and natural disaster assistance.